ABTA is the UK’s leading travel association; it has been at the heart of travel for over 60 years. ABTA's purpose is to help its Members, like Speed Chills, to grow their businesses successfully and sustainably, and to help their customers – the travelling public – have confidence in their travel experience.
The ABTA brand stands for expertise, reliability and fairness, and its level of brand recognition and trust among consumers is the highest of any travel trade association.
It is estimated that over £25bn is spent on holiday arrangements with ABTA Members every year. We believe this is because booking with an ABTA Member gives you peace of mind because they are committed to following a strict code of conduct, which means you’ll receive a high standard of service, fair terms of trading and accurate information. In fact, research conducted by ABTA shows that seven out of ten people see ABTA membership as essential when booking their travel arrangements. More about the benefits of booking with an ABTA Member can be found in their video.
ABTA helps its Members and their customers navigate through today’s changing travel landscape by:
- Providing schemes of financial protection and a course of redress if something goes wrong
- Raising standards in the industry and by giving guidance on issues from sustainability to health and safety
- Presenting a united voice to government to ensure the industry and the public get a fair deal.
All this equates to holidaymakers remaining confident and happy in the holiday products that they buy from ABTA Members, and helps ABTA achieve its vision of building confidence in travel.